“Hello everyone, I’m Ithen Hsu, CEO of Fortune Electric and Chairman of NEVcity.

For more than half a century, Fortune Electric has been deeply rooted in the power, energy, and electrical equipment industries, carrying the mission of powering cities, driving innovation, and leading transformation.

As electric mobility, smart living, and the connection between people and spaces continue to converge, we began asking ourselves an important question:
Why can’t we create a destination that is not simply a shopping mall, but a place where energy, lifestyle, and innovation come together?

To us, NEVcity is more than a retail destination — it is an urban hub where energy converges. Here, technology becomes more human-centered, energy becomes more approachable, and everyday life becomes more vibrant. Electricity should not only power systems; it should illuminate lives, connect people, and reshape the future of cities.

NEVcity is not about becoming bigger than others — it is about creating something more meaningful. Through technology, green energy, and a people-first mindset, we aim to deliver a truly different experience with greater care and vision.

I hope NEVcity becomes the kind of place where people can charge their electric vehicles, enjoy shopping, relax with a cup of coffee, and spend quality time with their families — all while experiencing the convenience of smart technology and modern mobility.

NEVcity is not simply building another department store. We aim to redefine the next generation of retail experiences. This is not only about transforming a building, but about transforming the relationship between people and the city itself.”